Keeping oceans on track starts with people

We didn’t set out to build just another box of wires. We set out to protect three things that matter most:
Lives, crews who deserve to come home safe.
Livelihoods, honest fishers who play by the rules.
The ocean, because without it, we all sink.

Born on the docks, not in a boardroom

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Pinpoint Earth began in New Zealand, where the sea shapes daily life.
Our team saw that fishers were being squeezed between tougher regulations and outdated tech. Illegal operators were giving the rest a bad name,
and the little guys were paying the price.

So we built something different:
rugged, solar-powered devices that are easy to install, hard to break, and designed for people who actually work at sea. No cables, no stress, just smart tools that make fishing fairer.

On the side of the good guys

We work with fishers, not against them.
Our tech proves when they’re doing things right, builds trust with regulators and buyers, and helps them access better markets. At the same time, it shines a light on the bad actors, the ones cutting corners and hurting everyone else.

Think of us as the mate who’s got your back at sea. We’ll help keep you compliant, connected, and confident while giving illegal fishing nowhere to hide.

Two men in waterproof gear and hats working together on a boat to retrieve a fishing cage covered in seaweed and marine debris, with a rugged coastline and cliffs in the background.

A crew
with salt in their veins

We’re engineers, problem-solvers, and ocean lovers who’d rather be on a dock than in a boardroom. Some of us grew up on boats, some of us geek out on satellites, but all of us share a belief: technology should protect people and the planet, not complicate their lives.

A man with glasses and a beard smiling at the camera outdoors on a beach, with the ocean and sky with clouds in the background.


  • CEO

    With 25 years in the marine sector, Ali’s expertise and passion are deeply rooted. For the past 19 years, he has focused intensely on marine electronics, specialising in the commercial fishing industry, including navigation, communication, and fish-finding technologies.

    His passion for using electronics to support sustainable fisheries has driven his work with Pinpoint Earth.

    Ali has managed several large-scale maritime technology initiatives, with a proven track record in global Vessel Monitoring Systems (VMS) and Electronic Monitoring (EM) program rollouts across multiple international jurisdictions. His involvement covers all phases, from design and planning to delivering robust solutions.

A smiling man with a beard and long hair standing on a beach with the ocean and sky in the background.

  • Senior Software Engineer

    With over 19 years in the ICT sector, Isaac brings full-stack expertise to Pinpoint Earth, delivering high-quality SaaS applications that combine elegant design with robust functionality.

    His unique blend of design sensibility and technical proficiency enables him to create solutions that are visually intuitive, security-conscious, and architecturally sound—ensuring seamless user experiences with enterprise-grade reliability.

A smiling man standing on a beach with water and sand in the background, under a partly cloudy sky.

  • Product Manager and Lead Support

    Darren comes from one of New Zealand’s oldest fishing families, with a legacy deeply rooted in the marine sector. As a fully qualified and experienced Captain, he brings firsthand knowledge of the challenges and responsibilities faced at sea — insights that are invaluable in shaping technology that truly serves its users. 

    Darren is also a senior software developer with over a decade of experience at New Zealand’s largest IT company and beyond.
    This rare blend of maritime and technical expertise uniquely positions him to support fishers in adopting VMS technology, while also contributing directly to the design, development, and deployment of Pinpoint’s world-leading VMS products. 

    Driven by a passion for sustainable seafood and protecting the marine environment, Darren is committed to helping build tools that not only meet regulatory needs but also help safeguard the future of our oceans — and the lives of those who work upon them.

Backed by Snapcore

We’re proud to be part of the SnapCore group, a family of companies combining world-class electronics, GPS, and AI smarts with a passion for solving real problems. They give us the engineering backbone to dream big, and we give them an excuse to spend more time talking about fish.

Let’s talk

We’re here for fishers, regulators, and anyone who cares about the sea.

Contact us, whether you want a demo, a partnership, or just a chat about life on the water.